Industries and settings
We help clients across a range of B2B and B2C industries...
B2B Mystery Shopping (general)
B2B SaaS (inc competitors)
Automotive Industry (motor trade)
Residential Property
FCA Compliance (Consumer Credit)
Banking & Financial Services
Holiday Parks & Resorts
Legal & Professional Services
Care Homes & Assisted Living
Serviced Offices
Insurance
Contact Centre Operations
Education
Healthcare
Fitness & Wellness
Home Improvements
Franchises
Entertainment, Leisure, Tourism
Optical
Retail
Claims Management Investigations
Event Venue Hire
Early Years Childcare
Funeral Services
Mystery Shopping for Car and Vehicle Hire
Beauty & Wellness
Employee Assistance Programmes
Mystery Shopping for Casinos, Betting & Gaming
We're a flexible and dependable partner
"Have your worked with businesses in our industry before?"
(Yes, we probably have.)
Banks and building societies, B2B SaaS providers, business centre and serviced office operators, car brands, car dealers and leasing businesses, car servicing chains and franchisors, care homes, children's nurseries, regulatory compliance consultancy businesses, comparison website operators, consumer credit brokers and lenders, construction material manufacturers, cosmetics manufacturers, crane hire companies, data centre operators, dentists, educational institutions and training providers, gyms &health and wellness businesses, holiday parks, home builders, hospitality and leisure businesses, home improvement product manufacturers and installers, industrial refrigeration businesses, insurance brokers, investment websites, law firms and legal services businesses, local and central government bodies, management consultancy firms, medical device manufacturers, nutraceutical manufacturers, opticians, payment processing providers, property buying businesses, online gaming operators and technology providers, parcel carriers, portable office providers, risk management consultancy businesses, surveyors, student accommodation operators...
That's a very diverse list. But our mission is always the same: helping clients to gain information that helps them compete more successfully.
We work in some industries constantly (e.g., automotive, property, finance/credit, insurance) and sporadically in others. Either way, we always engage fully with individual clients' needs and objectives. In our view, that's what matters most.
We're versatile. We love a challenge and have a track record of rising to them (see some of our client testimonials)!

How we help B2C organisations
Our focus is on helping clients obtain the most powerful actionable feedback to help them improve customer experiences, improve sales effectiveness, maintain regulatory compliance, or any combination of these or other priorities.
Mystery Shopping
Our services for B2C businesses are often based around Mystery Shopping (including in-person, telephone, online and Video Mystery Shopping), or they include it. We use unique tools and techniques to ensure our Mystery Shopping services deliver more value to clients than our competitor's services (through better believability, etc.). As an enhancement, we can offer Kaizen Action Plans, a tool in our reporting platform that helps clients deal more effectively with the results of Mystery Shopping, turning feedback into real results.
In-moment feedback from real customers
We deliver unique combined solutions that include in-moment feedback from real customers (for a constant and regular flow of reliable feedback) and Mystery Shopping (for unparalleled detail).
Mystery Shopping can be combined with in-moment feedback to create uniquely powerful feedback solutions.

Solutions are tailored to client needs to be as effective as possible. Client projects and programmes often include other tools and elements, like customer interviews, surveys, call monitoring, and competitor mystery shopping.

We undertake large-scale data-gathering projects, competitor research and analysis, and in-depth bespoke research and consultancy projects.
Examples of B2C Industries where Mystery Shopping can be used
Here are some examples (not an exhaustive list) of potential industries and situations where Mystery Shopping can often provide value. Each item on the list links through to a page containing more information on the use of Mystery Shopping in that field.
- Mystery Shopping for the Automotive Industry
- Mystery Shopping for Banking and Financial Services
- Mystery Shopping for Call Centres and Contact Centres
- Mystery Shopping for investigations into Claims Management Companies and law firms
- Mystery Shopping for Car and Vehicle Hire
- Mystery Shopping for Care Homes, Nursing Homes, Assisted Living and Retirement Villages
- Mystery Shopping for Casinos, Betting and Gaming.
- Mystery Shopping for Consumer Credit (including FCA Compliance)
- Mystery Shopping for Consumer Electronics
- Mystery Shopping for Day Nurseries and Childcare Providers.
- Mystery Shopping for Educational Establishments and Institutions
- Mystery Shopping for Employee Assistance Programmes ("EAPs")
- Mystery Shopping for Event Venue Hire
- Mystery Shopping for Entertainment, Leisure & Tourism
- Mystery Shopping for Fashion Retail
- Mystery Shopping for Fast Food Businesses
- Mystery Shopping for The Fitness Industry
- Mystery Shopping for Funeral Services
- Mystery Shopping for the Hair, Beauty, Spa and Wellness industries
- Mystery Shopping for Hospitality, Tourism & Leisure Businesses
- Mystery Shopping for Holiday Parks
- Mystery Shopping for Insurance
- Mystery Shopping for Law Firms
- Mystery Shopping for Motorcycle sales and service
- Mystery Shopping for Retail
- Mystery Shopping for Residential Property Sales & Lettings (e.g. Home Builders)
Whether you see your situation or industry reflected in the list above, or you don't, we can still help.
How we help B2B & Professional Services Organisations
Customerwise helps B2B organisations to improve lead conversions, customer / client satisfaction, and loyalty, as well as gain insights and monitor standards.
Services include B2B / Corporate Mystery Shopping, Competitor Mystery Shopping, Competitor Intelligence, Research & Analysis, and Customer Experience Consultancy.
In addition to customer surveys, one highly effective way of gaining detailed insights into the experiences and perceptions of real B2B customers is through telephone in-depth interviews.
The nature and scope of B2B projects can vary significantly. All services are bespoke and projects are designed in close collaboration with the client.
Case Studies
Here are just a few case studies, chosen because they are all very different.
- Case Study: National "Clicks and Mortar" Retail Client - Video Mystery Shopping, Telephone Mystery Shopping and Competitor Mystery Shopping
- Case Study: B2B Software Company - Survey and Telephone In-depth Interviews (IDIs)
- Case Study: B2B Professional Services - Mystery Shopping and Competitor Research
- Case Study: Hospitality / Tourism / Leisure (Holiday Park) - In-depth visitor experience appraisal
In all cases, we focus on improving customer service and customer experiences. Where possible, we also look for ways for clients to increase conversion ratios, sales volumes, average order values, or overall primary and secondary spend.
We take a special interest in improving sales processes in any situations (B2B or B2C) where staff members advise or sell to customers or clients.
