Create a 360 degree feedback cycle with SASSIE’s Kaizen Action Plans


  • April 8th, 2021
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    Mystery Shopping is well known for providing extremely powerful feedback, of the kind that’s impossible to gain through other means. However, in order for Mystery Shopping to create a return on investment, it has to lead to real improvements (e.g. to customer experiences, to sales effectiveness, etc.). This can be a challenge for […]


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New Services for 2021: Client and Competitor Website Studies and online / virtual video (e.g. Zoom) sales consultations.


  • January 5th, 2021
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  If there was ever a time that businesses needed to adapt, now is that time! So, I’m pleased to mention in this post some of the services we are now providing. As always, the purpose is to help businesses to compete more effectively. Competitor website studies With less face to face interactions happening generally, […]


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A Stoic New Year


  • January 4th, 2021
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It’s been said a million times, but what a shocking and strange year it was. If, however, as MD of Customerwise, I’m ever going to write a blog post again, it would seem wrong not to touch on the events of 2020, and do so honestly, sharing my own interpretation of it, and most importantly, […]


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How solicitors and law firms can use Mystery Shopping to increase revenue, client satisfaction and loyalty


  • April 3rd, 2020
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Update April 2020: In view of the Covid-19 crisis, and the huge adjustments that law firms have had to make in response to it, Customerwise is now offering specific services to help law firms ensure that they are performing at their best through the lockdown period and beyond. Click here for a pdf brochure with […]


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Helping where help is needed


  • March 25th, 2020
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(In response to the massive changes that we’re all experiencing, we’re offering new services to help businesses. Click here for more details on those.) The UK is now on lockdown, for an initial period of 3 weeks (but it may be longer). We’ve rapidly entered a world that very few could have previously imagined. The […]


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Oops, I did it again.


  • February 24th, 2020
  • By Paul Taylor
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  No, Britney Spears has not taken over the glamorous job of running Customerwise. Not as yet. Once again however, I am writing this blog post much later than I intended, and after a very long gap. Running a small but growing business, there is so much to do and it is so hard to […]


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How quickly a year can pass


  • January 10th, 2019
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2018 was gone before we knew it. This blog post is going to take the form of a much overdue update for anyone who’s interested in what we’ve been doing here at Customerwise. 2018 was an interesting year. And busy… so busy that we barely updated or published anything on our website! What have we […]


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Queen Guitarist Brian May in Concert

What can Brian May from Queen teach us about Customer Experience?


  • February 16th, 2018
  • By Paul Taylor
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Which parts of an experience do people notice and remember the most? When trying to increase customer satisfaction, it’s a very important question, and Brian May has some insights into this. (Read time: 10 minutes. If you’re in a hurry, scroll down to get 4 customer experience tips that reflect what people notice and remember […]


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B2B sales interaction

Why B2B businesses struggle for honest feedback from clients, and why they need it more!


  • September 29th, 2017
  • By Paul Taylor
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As the saying goes, “you don’t know what you don’t know”. Sometimes what you don’t know can be doing a lot of damage. And sometimes there is opportunity hidden in current shortcomings. But if the owners or managers of a business don’t get adequate feedback, damage goes unchecked and opportunities stay hidden. For “damage” read […]


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How do your sales people really handle customer interactions?


  • September 19th, 2017
  • By Paul Taylor
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If you’re responsible for sales, marketing, or overall business performance, it’s vital that you have a clear grasp of what your team’s sales interactions are actually like. Whether you sell goods or services, if your customers need to be advised, then knowledge of what is really happening “on the ground” is essential if you want […]


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