What is Customerwise?
Customerwise has been helping B2C and B2B businesses to excel and to compete more effectively since 2016. We do this by helping them better understand their customers' experiences and their competitors.
Having worked with businesses in a huge range of industries, we have a solid record of delighting clients and exceeding their expectations.
Our highly engaged, flexible approach is combined with ongoing innovation: using leading-edge technology, tools, and techniques, along with a powerful network of the most diligent and reliable Mystery Shoppers in the industry.
Customerwise is the Mystery Shopping company to use when the details matter and when things really need to be done right. Or when something "more" is needed.
Testimonials

Tamsin, Hannah and Lucy have truly excelled in supporting our compliance audit needs. Customerwise’s industry knowledge has been instrumental in building a robust mystery shop framework tailored to our newly established compliance audit requirements. Their responsiveness and friendly approach have made collaboration seamless and enjoyable. Their proactivity and openness has helped strengthen our governance processes by providing real-time information from their wide-ranging network of mystery shoppers who are able to fulfil a number of briefs. I highly recommend Customerwise to any organisation seeking a reliable partner in mystery shopping and compliance audit solutions. Their dedication and skill have made a significantly positive impact on our operations.
Allianz

We have a number of measurement programmes that Customerwise deliver for us. Tam and the team provide us with a professional, flexible and efficient service, which is backed up with a sophisticated online portal that gives us real insight into areas of our business, enabling us to consistently support our onsite team and improve upon customer experience.
Tam and her team are always on hand to swiftly answer and provide solutions to all our queries and I can highly recommend their services.
Miller Homes

…a big shout-out to Customerwise Ltd, a third-party feedback and client interview specialist, for helping us gather invaluable, actionable client insights.
Thanks to their expertise, we can use the feedback we’ve gathered to refine our processes, strengthen client relationships, and continue raising the bar on the services we deliver going forward.
Huge thanks to the team at Customerwise for their support and professionalism throughout the process! 🙌
Netitude Ltd

We have worked with Customerwise for several years now. They support us with the oversight of our Appointed Representative network and our Directly Authorised clients. The Team at Customerwise are always on hand to support us and with the technology behind them deliver strong management information which informs risk, and our policies and procedures that follow. We would highly recommend the team at Customerwise to other firms wishing to use mystery shopping as part of their compliance monitoring program.
Product Partnerships
How can we help you?
Learn more about how we serve businesses, using mystery shopping and competitor and market research to help them compete more effectively.

B2C Mystery Shopping
Other Services

B2B Mystery Shopping
Other Services

Market Intelligence
Availability, pricing, options, standards, advice & more.
Legal & regulatory. Commercial.
Clients & Applications

Why get help from us?
Nobody can afford to stand still. Competition only ever intensifies. But it can be hard to know what to focus on, and where and how you should evolve.
Competitors aren’t going to tell you how they are winning, and customers are tired of giving feedback. Except when they feel driven to complain publicly.
If you're in the dark, it can be hard to stay ahead.
We can help!

Benefits of Mystery Shopping
Let us help you to get the information you need to know to be at your most competitive, whether that's customer feedback or competitor market data or insights.
Since 2016 we’ve been working with businesses across a broad range of B2C and B2B industries, helping them to "get wiser", so they can compete more effectively
Working with us is Easy
Working with us is a breeze, see the three simple steps below.

1: Discovery
Book a discovery call. Let's talk about what you need.

2: Solution
We'll design a solution and provide a proposal.

3: Execution
We'll get to work, providing feedback, information & insights that you need to excel.
Frequently Asked Questions
Here are some of the questions we hear on a regular basis.
Mystery Shopping is a widely used research method employed by businesses, wherein an individual assumes the role of a genuine customer. The “Mystery Shopper” typically initiates an enquiry with a target business and occasionally even engages in a transaction. Although the target business is often the one commissioning the assignment, this is not always the case.
Following the assignment, the mystery shopper provides a report detailing their experience and the relevant information acquired during the assignment. This feedback and information are then relayed to the client organisation, which utilises it to improve business performance.
If the inquiry is directed towards the client’s own business, the report assists in comprehending customer experiences and enhancing customer satisfaction, as well as improving sales effectiveness and ensuring regulatory compliance, where applicable. The feedback is implemented in various ways, such as modifying products or services, providing staff training, or refining systems and processes.
In the case of an enquiry made to a competitor (or a business of interest to the client for other reasons), the report contains valuable information for the client organisation. This will generally include details about products and services, operations, sales techniques, and customer service.
Mystery Shopping reports aim to maintain objectivity, balance, and sufficient detail in the information provided.
Yes, some of our clients have had bad experiences when they’ve worked with other providers. Those same clients would confirm that we excel in this area by using the best shoppers, and briefing them thoroughly.
Don’t take our word for it. Get in touch with us and we’ll put you in touch with some of our clients!
Retailers, car brands, car dealers, compliance companies, holiday parks, banks, hospitality and leisure businesses, home builders, care homes, surveyors, schools, colleges and universities, insurance brokers, solicitors, manufacturers, home improvement businesses, home buying services, business centres, opticians, dentists, care homes, gyms, beauty product manufacturers, online gaming providers, data centres, card payment and Epos providers, specialist B2B SaaS provider, technology and fintech companies, nutraceutical companies, crane hire companies, comparison and investment websites, consultants… the list goes on and on.
We’ve had to rise to many new challenges since 2015 and believe we have shown many times that we’re versatile.
In many cases, over those years, we’ve taken over from “industry expert” mystery shopping providers, despite having no experience in the relevant industry ourselves, and we’ve delivered better service and better results. How? by listening more carefully to clients, engaging more thoroughly and delivering a more “switched on” service.



