The world is rapidly becoming more competitive for most B2C businesses.
New customers are hard to acquire. They’re demanding and unforgiving. Loyalty is harder to earn than ever before.
Whether your business delights or disappoints a customer, often comes down to the details.
If your business needs to be at its best, Mystery Shopping can help.
About B2C Mystery Shopping
Mystery Shopping involves the collection of data and insights gathered by someone behaving and interacting (convincingly) as though they were a genuine customer or potential customer of the relevant business.
Using this method, B2C clients can obtain detailed feedback on their own business, and powerful intelligence on their competitors.
About B2C Mystery Shopping
Bricks & mortar and online retailers; car brands; car dealers and repair businesses; tourism, hospitality and leisure businesses; educational institutions; opticians; dentists; consumer credit lenders and brokers, financial institutions, insurance brokers, home builders; home improvement businesses; home buying businesses; online gaming providers; online education providers, comparison and investment websites, transport companies, parcel carriers….
These are just some for the businesses that we’ve worked with.
There are probably no B2C industries where Mystery Shopping cannot be used as a powerful tool.
B2C Mystery Shopping can be carried out through any channel that real customers use:
Mystery Shopping can involve any combinations of these, and other relevant steps such as sending or returning goods by post or courier. A mystery shopper can generally take any steps that a normal customer would take.
Outputs and Reporting
Having feedback that you can quickly understand, analyse, interpret, and act on, is vital.
Mystery Shopping data is normally delivered to clients through the SASSIE online reporting platform and the powerful Dragon client interface.
We pride ourselves on our design of bespoke questionnaires / individual report templates, the production of accurate, detailed reports, and on the creation of powerful yet intuitive reporting dashboards for clients.
Reports on individual interactions (or multi-stage enquiry cycles) are normally delivered to clients using a scored questionnaire / report template.
These templates are normally developed collaboratively with clients, to reflect their expectations and priorities, and to cover all key aspects of their customers’ experiences and impressions.
Individual reports can be viewed through the platform and / or downloaded as pdf files. The reports contain plenty of detail, and they can include audio and video recordings, screenshots and other proofs as required by the client.
SASSIE’s Dragon reporting platform
Dragon gives clients access to powerful reporting and analysis tools to help them draw meaning and insights from their performance data. The platform can be configured flexibly, with different access levels and unique dashboard views available for different users.
Why Should You Choose Us?
Customerwise is the company to use for Mystery Shopping when things really need to be done right.
Since 2016, we’ve truly engaged with our clients, aligning with their goals and priorities and helping them succeed.
As well as helping more typical users of Mystery Shopping services (retail, hospitality, leisure, automotive, property, education, etc.) we’ve helped clients in niche fields with much more challenging requirements.
Repeatedly, Customerwise has succeeded in providing clients with the service they needed, where other mystery shopping companies had failed.