A decision about which childcare provider to use is a very serious one for many parents, for reasons that are clear and obvious. It’s a decision that could determine their child’s emotional wellbeing as well as their social and intellectual development.

Often, decisions will be made taking into account longer term considerations and intentions about education. It is a decision that can be difficult for parents keen to make sure that they get it right. Often, there are compromises that may need to be made and different priorities need to be weighed against each other.

Different parents have different priorities, values and preferences. However, we can safely say that there are groups of common considerations that dominate and influence these decisions for most parents.

For Children’s Nurseries and Childcare Providers that want to gain insights into how they are seen by parents of potential pupils, and ultimately try to make themselves a more attractive choice, Mystery Shopping can be very valuable.

Example businesses and situations

Children’s Day nurseries and childcare providers

How is Mystery Shopping used and what are the potential benefits?

Visits and telephone enquiries are normally carried out by Mystery Shoppers on the basis that they are parents of a potential pupil. There is usually a heavy focus on converting telephone enquiries into visits/tours and finding ways to convert visits and tours more effectively into enrolments. The Mystery Shopper should consider all aspects of the offer including organisational standards, cleanliness, the range of facilities, staff morale, apparent atmosphere, activities that are claimed and apparent, catering options, etc. Video Mystery Shopping can often provide valuable additional insights and further detail here as elsewhere.

 

If you would like to discuss the possibility of Mystery Shopping for a Childrens Day Nursery or Childcare business, please don’t hesitate to contact us here at Customerwise using connect@customerwise.co.uk or 01392 984224.