Businesses in the betting & gaming field occupy a special niche. They provide a form of entertainment, and to varying degrees they offer customers a full “experience” where the details are all-important. To varying degrees they can also overlap with, or incorporate elements from, hospitality and retail.
There are a number of ways in which Mystery Shopping can help these businesses to increase customer satisfaction and improve business performance.
Example businesses and situations
Betting shops, Casinos, online gaming services, etc.
How is Mystery Shopping used and what are the potential benefits?
Many of the areas likely to be covered here are the same as those for retail stores and hospitality settings. Mystery Shopping carried out on relevant physical locations can include general standards of customer service and staff efficiency. There may also be a special interest or emphasis on particular areas of staff conduct. Customer Experiences can also be examined in relation to online betting platforms.
If you would like to discuss the possibility of Mystery Shopping for a business in the betting or gaming industry, please don’t hesitate to contact us.