(At the time of writing (mid-March 2020), we’re in the midst of huge global uncertainty, rapid change, and significant risk due to the coronavirus (COVID-19) pandemic)
Now, more than ever before, good business decisions (e.g. sales and acquisitions, investments, other strategic moves, pricing), depend on reliable data.
To minimise risks (and maximise returns), it is essential to have an up-to-date awareness of your competitive environment, including the latest changes and trends.
Understanding your market is especially important in times of rapid and dramatic change.
Knowing what existing or potential competitors are really doing, right now, how they are doing it, and how well they are performing, is critical.
Without sufficient data, or sufficient quality data, your business is forced to make decisions “blind”, or perhaps several steps behind. You could be labouring under a misapprehension.
Customerwise can help you to make sure that you make decisions, and you take your next steps, with your eyes fully open.
How Telephone Mystery Shopping can be used to gather competitor and market intelligence data
There are some sorts of data that can really only be obtained by directly contacting individual operators or branches, and making an enquiry as (or in the guise of) a potential customer.
Customerwise can collect and deliver accurate, reliable data across broad range of industries through Telephone Mystery Shopping.
Some examples of valuable data might include the following:
– the precise goods or services offered, terms, options, choices, add-ons and bundles.
– pricing, relating to all options, negotiability
– availability / capacity, lead times, delivery timescales, etc.
Data can be gathered about the standards of customer care / enquiry handling, sales skills and processes, and the overall (prospective) customer experience.
Data on these areas and more can be collected with a very high degree of accuracy.
Studies can be conducted on a local, regional or national basis, and can be completed within days or weeks.
Formed in 2016, Customerwise has established itself as one of the leading providers of telephone Mystery Shopping services to businesses in the UK and overseas.
We have experience working within a wide range of markets, both B2B and B2C, and we run regular large-scale national data collection projects.
We have access to hundreds of skilled, tried and tested mystery callers across the UK and a total database of active and available mystery shoppers that is in the thousands.
The sorts of industries where these studies can be conducted are many and varied and include both B2B and B2C. Some examples include retail, home improvements, automotive sales outlets and service providers, “tradespeople”, plant and machinery hire and purchase, IT hardware and service providers, elder care, health care providers, veterinary care services, dentists, funeral services and many many more.